Business Administration, TUNGHAI

Members

:::

Name	Min - Chieh Chuang
Fax	04-23594107
E-mail
Service Unit & Department	Department of Business Administration

Classification	Faculty
Title	Assistant Professor
Discipline	International Marketing Management、Consumer Behavior
Speciality	Channels Mnagement、Brand Management

Journal Articles
1. Chiou, Jyh-Shen, Lei-Yu Wu and Min-Chieh Chuang(2010), “Antecedents of Retailers’ Loyalty: Simultaneously Investigate Channel Push and Consumer Pull Effects,” Journal of Business Research, 63, pp.431-438.(SSCI)
2. Chiou, Jyh-Shen, Chien-Yi Huang and Min-Chieh Chuang(2005), “Antecedents of Taiwanese Adolescents’ Purchase Intention toward the Merchandise of A Celebrity: The Moderating Effect of Celebrity Adoration,” Journal of Social Psychology, 145 (3), pp.317-332.(SSCI)
Dissertation
1. 莊旻潔 (2010)，消費者專屬資產量表之發展與應用，國立政治大學國際經營與貿易學系博士論文。
2. 莊旻潔 (2002)，群體規範、認知、認同對產品態度與忠誠度的影響－以青少年之偶像崇拜行為為例，國立政治大學國際貿易學系碩士論文。
Symposium Papers & Conference Proceedings
1. Chiou, Jyh-Shen Chung-Chi Shen, and Min-Chieh Chuang (2006), “The Antecedents of Online Financial Service Adoption: The Impact of Physical Banking on Internet Banking,” The 2006 AMS Cultural Perspectives in Marketing Conference.
2. Chiou, Jyh-Shen, Chein-Yi Huang, and Min-Chieh Chuang (2003), “Antecedents of Adolescents’ Loyalty toward the Merchandise of A Celebrity: Differences Between the Celebrity Worship and Non-Worship Groups,” the 11th Biennial World Marketing Congress, H. Spotts and H. L. Meadow (eds.), Perth, Australia, FL: Academy of Marketing Science.

Academic Degrees
School	Nation	Department	Degree	Date
				2004-09 ~ 2010-06