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Chiou, Jyh-Shen Chung-Chi Shen, and Min-Chieh Chuang (2006), “The Antecedents of Online Financial Service Adoption: The Impact of Physical Banking on Internet Banking,” The 2006 AMS Cultural Perspectives in Marketing Conference.
Chiou, Jyh-Shen, Chein-Yi Huang, and Min-Chieh Chuang (2003), “Antecedents of Adolescents’ Loyalty toward the Merchandise of A Celebrity: Differences Between the Celebrity Worship and Non-Worship Groups,” the 11th Biennial World Marketing Congress, H. Spotts and H. L. Meadow (eds.), Perth, Australia, FL: Academy of Marketing Science.
