Business Administration, TUNGHAI

Members

:::

Name	Pei-San Yu
Office_Hour	Mon. 8:10-12:00 / Tues. 8:10~12:00
Telephone No.	35106
Fax	04-2359-4107
E-mail
Personal Website	http://www2.thu.edu.tw/~creative/
Service Unit & Department	Department of Business Administration

Classification	Faculty
Title	Associate Professor
Discipline	Marketing Management,Advertising Management

Writing

Symposium Papers & Conference Proceedings
1. Yu, Pei-san(2004), "A Focused Conversation Model in Consumer Research: The Incorporation of Group Facilitation Paradigm in In-Depth Interviews", Association for Consumer Research Asia-Pacific 2004 Conference Proceeding, Seoul, Korea, pp. 31, May 2004.
2. 余佩珊(2004)，「家居舒適：從詮釋學派的觀點去探討其消費經驗」，第二屆全國當代行銷學術研討會大會論文集，pp. 90. 台中：中興大學。
3. 余佩珊(2004)，"A Participatory Convergence Model of Idea Generation in Consumer Research: The Incorporation of Group Facilitation Paradigm in Focus Group Interviews", 第三屆跨領域研討會論文集，p. 41. 台中：東海大學。
4. strong>余佩珊(2004)，「創意思考的三階學習：結合團隊體驗式的學習情境」，全領域行銷教學研討會，澎湖：澎湖技術學院。
5. Yu, Pei-san (2003), "Application of Group Facilitation Techniques in Classroom settings", The 21th Thinking Tank Educational Conference, Hong Kong Baptist University, June 28.
6. Yu, Pei-san (2003), "My Home, My Comfort: An Ethnography of the Fantasy of Home Comfort", Association for Consumer Research Annual Conference, 2003 Film Festival, Toronto, Canada.
7. Yu, Pei-san (2003). "My Home, My Comfort: An Ethnography of the Fantasy of Home Comfort", Association for Consumer Research North America Annual Conference, 2003 Film Festival, V-03, Toronto, Canada.
8. Yu, Pei-san (2002), "A Multidimensional Approach to Consumer Acculturation in a Multicultural Context: A Qualitative Inquiry into the Food Consumption Behaviour, Media Usage and Leisure Activities of Chinese Sojourners in Taiwan, Hong Kong and Shanghai," a research project funded by the Faculty Research Grant, Hong Kong Baptist University, March 8 - August 8.
9. Yu, Pei-san (2002), "A Multidimensional Approach to Consumer Acculturation in a Multicultural Context: A Qualitative Inquiry into the Food Consumption Behaviour, Media Usage and Leisure Activities of Chinese Sojourners in Taiwan", The Marketing Communication Strategies in a Changing Global Environment Conference, Hong Kong Baptist University, Hong Kong, May 22-24, 2002.
10. Yu, Pei-san (2001), "Applying Various Creative Thinking Skil s in the Teaching of Advertising Copywriting", The 2nd National Conference of Chinese Advanced Advertising Education, Nov. 11-13, Shenzhen, China.
11. Yu, Pei-san(2000), "A Mutidimensional Approach to Consumer Acculturation in a Multicultural Context: A Qualitative Inquiry into the Food Consumptions of Sojourner Students in Taiwan", Proceedings of the SCP Winter 2000 Conference.

Research ProjectsOverview
Year	Project Name	Participator	Assignment	Period	補助/委託機構	Attach File/Reference Link
97	教育部提升教學品質卓越計畫	Yu, Pei-San		2008 ~ 2008		/
97	經濟部校園創意創新專案	Yu, Pei-San		2008 ~ 2008		/
96	東海文化商品創翼行動專案	Yu, Pei-San	主持人	2007 ~ 2007	經濟部技術處	/
96	教育部提升教學品質卓越計畫	Yu, Pei-San		2007 ~ 2007		/
96	財團法人塑膠工業技術發展中心【飛揚計畫】專案	Yu, Pei-San		2007 ~ 2007		/
95	教育部提升教學品質卓越計畫	Yu, Pei-San		2006 ~ 2006		/
95	第四屆哈佛商學院個案教學研習課程	Yu, Pei-San		2006 ~ 2006		/

Inside School HonorOverview
Awarded Year	Award	Arwarding Unit
97	「履歷達人非你莫屬─履歷自傳競賽活動」中文組第三名	中彰投區就業服務中心
97	「鮮履奇緣2008全國大專學生履歷自傳競賽」英文組佳作	雲嘉南區就業服務中心
97	「履歷達人非你莫屬─履歷自傳競賽活動」英文組佳作	中彰投區就業服務中心
97	「鮮履奇緣2008全國大專學生履歷自傳競賽」英文組佳作	雲嘉南區就業服務中心

Academic Degrees
School	Nation	Department	Degree	Date
Univ. of Cincinnati	USA	Department of Marketing, College of B.A.	Ph.D	1987-09 ~ 1991-06
Michigan State University	USA	Advertising, School of Communications	M.A	1983-03 ~ 1985-03
Chinese University of Hong Kong	Hong Kong	History	B.A.	1979-09 ~ 1983-06